But only one pup can rise to the top and claim the title of Alpha Dog in this 5,000-strong canine crowd—and that honor could be yours tonight as the highest bidder!

Your dog will be transformed into a custom cartoon by renowned illustrator Jenny Campbell, and its animated likeness will become the face of Woofstock 2025—featured in the official event logo seen on everything from signage and billboards to TV ads, t-shirts, yard signs, and more. Last year alone, our marketing campaign reached nearly 8 million impressions.

As the Alpha Dog, you and your pup will lead the pack in the 2025 Woofstock Ramble Parade, joined by the top Rambler fundraisers. Then, step into the spotlight as VIP members of the Rescue Village Judges Panel for the annual Woofstock Costume Contest, helping crown the best-dressed dog of the year.

To top it all off, you’ll receive a professional portrait of you and your dog by Pulitzer Prize-winning photographer Amy Sancetta, which will be used to create your custom cartoon and Alpha Dog image.

Become a Woofstock legend by being the Woofstock 2025 Alpha Dog!